Joining Zumo has been an immersion into the intersection of innovation, sustainability, regulatory insight, and visionary product strategy. Coming from a fintech background, I’ve had the privilege to bring my experience into shaping Zumo’s offerings, particularly our sustainability-focused Oxygen proposition and our MiCA sustainability disclosure solution (Markets in Crypto-Assets Regulation). These early months have been a mix of intense learning, collaboration, and strategic work, and I’m very excited to share a few reflections on the journey so far.

When I joined Zumo, the Oxygen proposition really drew me in. Oxygen is Zumo’s answer to going beyond standard crypto services, providing companies with crypto activities a way to practically tackle the crypto asset carbon footprint while being sophisticated enough to aid the journey towards a net zero future. This is a rarity in the industry and positions us as leaders in an area where leadership is desperately needed. There’s a persistent myth that sustainability is “optional” in digital assets—something nice to have but not essential. Yet, reality tells us a different story. Blockchain’s environmental impact is real—Bitcoin’s annual energy consumption rivals that of entire countries and we have to do something about it. Embracing sustainability isn’t just responsible, it’s necessary for any blockchain or crypto provider committed to longevity and societal impact.

This growing need for sustainability is finally gaining regulatory momentum, with frameworks like Europe’s MiCA mandate requiring crypto asset service providers (CASPs) to disclose and report their climate impacts. As these regulations emerge, our proposition evolved to offer:

• Oxygen Measure – a carbon footprint calculator for crypto activity emissions,
• Oxygen Mitigate – procurement of mitigation instruments to support net-zero strategies,
• Oxygen Prove – blockchain-based proof of climate action,
• and now, Zumo Oxygen Comply for MiCA sustainability disclosure compliance for CASPs. This meant looking at compliance bottom up and ensuring our solutions are intuitive and accessible for clients adapting to this new regulatory world.

The International Sustainability Standards Board (ISSB) introduced IFRS S2, a standard for climate-related disclosures that enhances transparency across sectors. Meanwhile, the GHG Protocol offers a trusted framework for tracking greenhouse gas emissions, with Scope 3 specifically addressing indirect emissions within a company’s value chain. For digital asset companies, Scope 3 is particularly challenging to track due to the decentralized and energy-intensive nature of blockchain networks.

Together with MiCA, these standards underscore the industry’s momentum toward structured, actionable sustainability reporting—a mission we’re advancing by delivering tailored solutions for digital assets.

These months have been an incredible learning experience. I’m fortunate to work with a talented team that’s dedicated to creating impactful products. The learnings here have been humbling whilst overwhelmingly satisfying. A large part of this is due to a team who have kindly adopted me, especially:

• Vicky Byrom our Chief Data Officer—The day one champion and driving force behind Oxygen.
• Kirsteen Harrison our Sustainability Director, whose expertise in sustainability is recognized worldwide.
• Amelie Arras our Sales & Marketing Director, who brings renewed vigor every day to the challenging task of engaging, educating, and selling to this market.
• And many others, like Daniel Taylor (Zumo’s own “ChatGPT”), and
• Tim Šabanov, our CTO, whose insane technical understanding enables us to move quickly.

What excites me most is working with the dream team (especially one with so many women, in a traditionally male-dominated industry) to shape products/propositions that navigate the complexities of this fast-moving industry while creating lasting value. It’s no secret that product thinking isn’t rampant in crypto yet, but I’m excited to see just how much we can accomplish by bringing it into the space. I’ll reflect on this journey again in the next few months.

Looking to the future, I can’t wait to see how Zumo redefines what’s possible in crypto, blockchain, and more while setting new standards in both sustainability and compliance. The journey is only beginning, but it’s already clear that we’re building something truly impactful—for today and truly I hope, for generations to come.

If you’re interested in learning more about Zumo and the Oxygen proposition, check out these links:

1. ESG | Zumo
2. Oxygen – The platform for decarbonising digital assets
3. Knowledge Hub – all you need to know about Digital Assets | Zumo

For in-depth insights on Bitcoin’s energy consumption and related sustainability issues, see our recent paper authored by Kirsteen Harrison, Sustainability Director, and Daniel Taylor, Research & Policy Lead.